SPEC Fitness is an independent business in Calgary, Alberta. CODO Studios became involved with SPEC Fitness to assist in re-launching their web presence, provide branding and marketing services through consolidation of social media strategies to help support current clients and attract new clients seeking to improve their fitness and overall health. SPEC Fitness believes in a holistic approach to health and wellness, so we started with photo shoots on site, both indoor and outdoor, with SPEC’s usual clients in group workouts.

It was a great experience to be a part of the SPEC environment with owner and operator, Sam M. Sam’s energy and enthusiasm for his work is evident in his interaction with each client and he creates a positive space for clients to push themselves for improved strength and physical conditioning. Our approach to his photos was to reflect that same environment through images that captured clients in real moments of energy, strength, and dedication to their goals.

The SPEC Fitness website was also designed to reflect the way Sam runs his business; for this we created a straight-forward, open space with easy access for clients to seek services and understand the SPEC Fitness vision and approach to fitness and health.